Nulu

NuLu (New Louisville) is one of the city’s most vibrant and contemporary districts, centered along East Market Street between downtown and the Butchertown neighborhood. Known for its creative energy, local businesses, and thoughtful redevelopment, it has become a hub for art galleries, boutique retail, chef-driven restaurants, and craft coffee and cocktail bars. NuLu has a lively, urban feel, balanced by historic character and a strong emphasis on local culture and design.

Historically part of Louisville’s East Market area, NuLu saw significant reinvestment beginning in the early 2000s. Many of the original brick warehouses, corner buildings, and industrial structures have been restored, preserving their architecture while introducing new commercial spaces, residences, and public art. The result is a walkable, mixed-use neighborhood that blends Louisville’s historic fabric with a forward-looking, creative spirit.

East Market Street serves as the heart of NuLu, lined with independent shops, bakeries, breweries, galleries, and restaurants. The area emphasizes sustainability and local sourcing, and many businesses reflect Louisville’s growing food and maker culture. Specialty markets, design studios, and lifestyle boutiques add to the neighborhood’s eclectic mix, while sidewalk seating, murals, and small plazas contribute to a lively streetscape.

While known for its dining and retail scene, NuLu also includes a growing residential presence. Restored historic buildings and newer housing options sit close to downtown, Waterfront Park, and the nearby Medical District. The neighborhood connects easily to Butchertown, Phoenix Hill, and the Central Business District, offering walkability, bike-friendly streets, and convenient access to major amenities.

NuLu appeals to residents who enjoy an urban lifestyle with an emphasis on creativity, food culture, and independent businesses. With its blend of historic architecture, contemporary design, and neighborhood-scale vibrancy, NuLu continues to evolve as one of Louisville’s most dynamic and energetic districts, offering a modern take on city living while remaining deeply rooted in local identity.